ImageSpark

The Challenge

A global professional services firm needed to turn existing printed training handouts and marketing materials into interactive multimedia, without redesigning or reprinting the physical piece itself.

Our Approach

We built this around image recognition rather than QR codes or markers, so any existing printed page could become the trigger without adding visible markup. The recognition and video-overlay pipeline was built in Unity with AR Foundation so a single codebase covered both Android and iOS, and offline caching was added so playback didn’t depend on live connectivity in variable environments like conference floors or training rooms.

Key Features

• Image recognition triggers video playback automatically, no app-store search required beyond the initial install
• Offline playback once content is cached to the device
• Customizable branding and content management for repeat campaigns
• Cross-platform delivery via Unity + AR Foundation

Outcome

The result is used across marketing campaigns, internal training, and product demonstrations — any printed piece where interactive media adds more value than paper alone.