Pixent Interactive builds virtual reality experiences primarily as native builds for platforms like Meta Quest, for training, product visualization, and immersive marketing, with WebXR available for projects that specifically need browser-based, headset-agnostic access. We work with businesses that need VR to solve a real operational problem, not just showcase the technology.
01.How We Work
A consistent process for every project, regardless of platform.
Discovery & Scoping
We start by understanding the problem you're solving, not just the feature list, so we can flag risks and scope realistically before any code is written.
Prototype the Riskiest Part
Every project has one part most likely to fail technically — real-time sync, a custom shader, a tracking pipeline. We build that first, in isolation, before committing to the full architecture.
Build
Full development against the validated prototype, with regular check-ins so you see progress incrementally instead of a single reveal at the end.
Test & QA
Performance, platform, and edge-case testing across the target devices, not just the one we developed on.
Launch & Support
We ship with a handoff you can actually maintain, and stay available for the fixes and iterations that come after launch.
02.VR Training Simulations
Training simulations are where VR earns its budget fastest: high-risk, high-cost, or hard-to-repeat scenarios become safe and repeatable in a headset. We build simulations for procedural training, equipment operation, and safety scenarios, with performance tracking so trainers can see how trainees actually perform, not just whether they completed the module.
03.WebXR and Cross-Platform VR
For projects that need to reach a broad or unmanaged group of users — like a distributed sales team or the general public — without shipping a headset-specific app, we can build using WebXR, letting a VR or mixed-reality experience run directly through the browser on supported headsets. Most of our shipped VR work to date has been native, built for headset-specific performance on platforms like Meta Quest; WebXR is available when browser-based, cross-headset reach is the priority.
04.Where VR Fits Your Business
- Training and simulation: procedural, safety, and equipment training in a repeatable, measurable environment
- Virtual showrooms and walkthroughs: let customers explore a space or product before it’s built or shipped
- Product visualization: full-scale 3D review of products still in development
- Immersive marketing: branded VR experiences for events and campaigns
- Metaverse and persistent virtual spaces: multi-user environments for events, training, or community
05.Recent Work
Recent examples include NeuroSync XR, a clinician-controlled VR/AR tool paired with real-time brainwave sensor data, and Echoes of Remembrance, a VR memorial experience showcased at a festival in Venice. See more in our portfolio.
06.Frequently Asked Questions
What headsets do you build for?
We build for standalone headsets like Meta Quest as well as browser-based WebXR experiences that work across supported devices. Which one makes sense depends on your audience: a controlled training environment can standardize on one headset, while a public-facing experience usually benefits from WebXR’s broader reach.
Can VR training actually be measured, or is it just an experience?
It can be measured. We build performance tracking into training simulations, completion time, error rate, decision paths, so trainers get real data on how someone performed, not just a pass or fail at the end.
07.Let’s Scope Your VR Project
Tell us the problem you’re solving, whether it’s training, sales, or a customer experience, and we’ll scope the right VR approach and platform for it.