The Challenge
A documentary film festival in Europe wanted their printed program to do more than list screening times — to double as an interactive guide and a way for attending industry professionals to network with each other.
Our Approach
Rather than adding a QR code, we built poster recognition directly so the existing printed program became the trigger, keeping the physical piece unchanged. The networking layer was built alongside the AR content rather than bolted on afterward, so professionals could move between browsing the program and connecting with other attendees inside the same flow, with a custom 3D mascot character giving the experience a consistent identity throughout.
Key Features
- Scan festival posters to reveal AR content and program details
- Networking features for attending industry professionals
- Custom 3D mascot character and animation
Outcome
Built for festivals and conferences that want their printed program to double as an interactive, shareable AR experience.
Leave a Comment