Pixent Interactive builds augmented reality experiences primarily as native mobile features using ARKit and ARCore, with WebAR available for projects that specifically need install-free, browser-based access. We build product visualization, virtual try-on, and marketing activations that businesses can deploy directly into existing websites and campaigns.
01.How We Work
A consistent process for every project, regardless of platform.
Discovery & Scoping
We start by understanding the problem you're solving, not just the feature list, so we can flag risks and scope realistically before any code is written.
Prototype the Riskiest Part
Every project has one part most likely to fail technically — real-time sync, a custom shader, a tracking pipeline. We build that first, in isolation, before committing to the full architecture.
Build
Full development against the validated prototype, with regular check-ins so you see progress incrementally instead of a single reveal at the end.
Test & QA
Performance, platform, and edge-case testing across the target devices, not just the one we developed on.
Launch & Support
We ship with a handoff you can actually maintain, and stay available for the fixes and iterations that come after launch.
02.WebAR: Augmented Reality Without an App Download
For projects where install friction is the main risk, we can build using WebAR frameworks like 8th Wall, AR.js, and Babylon.js, so a customer scans a QR code or taps a link and the AR experience loads directly in their mobile browser — no app store, no install. Most of our shipped AR work to date has been native, built with ARKit and ARCore; WebAR is available when browser-only access is the priority for a specific campaign or activation.
03.Native AR with ARKit and ARCore
When a project needs deeper device integration, like persistent world tracking, occlusion, or tighter performance than a browser allows, we build native using ARKit on iOS and ARCore on Android. This is the right call for AR features embedded inside an existing app rather than a standalone campaign experience.
04.Where AR Fits Your Business
- Product visualization: let customers place a 3D model of your product in their own space before buying
- Virtual try-on: apparel, accessories, and cosmetics fitted to the customer through their camera
- Retail and e-commerce AR: in-app or web-based try-before-you-buy experiences
- Marketing activations: campaign-specific AR effects and filters tied to a launch or event
- Architectural and interior visualization: walk clients through a space before it exists
05.Recent Work
Recent examples include CityLens AR, a map-based city exploration app placing 3D landmarks over the real world, and ImageSpark, an AR video-overlay tool built for a global professional services firm. See more in our portfolio.
06.Frequently Asked Questions
Do customers need to download an app to use WebAR?
No. WebAR runs directly in the phone’s browser, so a customer just taps a link or scans a QR code and the AR experience opens immediately. This is usually the right choice for marketing, product visualization, and try-on experiences where you can’t rely on someone installing an app first.
What’s the difference between WebAR and native app AR?
WebAR trades some tracking precision and performance for zero-friction access, no install, works instantly from a link. Native AR (ARKit/ARCore) offers deeper device integration and more consistent performance, at the cost of requiring an app install. We’ll recommend based on whether the AR feature is a standalone campaign or part of an existing app.
07.Bring AR Into Your Product or Campaign
Tell us what you’re trying to solve, whether it’s a product page, a retail campaign, or a feature inside an existing app, and we’ll scope the right AR approach for it.