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CASE STUDY · EVENT APP WITH AR

A film festival app with an AR mascot

For a European film festival, we built the official festival app. Attendees browse the programme, scan posters to bring the festival mascot to life in augmented reality, and connect with other industry professionals. Every attendee used it.

CLIENT
A European film festival
INDUSTRY
Film, events and festivals
WHAT WE BUILT
Official festival app with AR
WHERE IT RUNS
iPhone and Android
Illustration generated in code
AT A GLANCE
  • Used by every attendeeAs the official festival app
  • AR mascotComes to life from festival posters
  • Live programmeFestival updates as they happen
  • iPhone and AndroidTwo platforms
THE PROBLEM

A festival programme that lives on paper

Film festivals run on packed schedules, many venues and constant changes. Printed programmes go out of date almost immediately.

Attendees, many of them industry professionals, also come to meet people, and that rarely happens by chance.

The festival wanted one app every attendee would use: for the programme, for networking, and for a little magic.

HOW WE SOLVED IT

One app for the whole festival

We built the official festival app, combining the live programme, networking and an AR mascot. Visuals are confidential, so this page uses illustrations.

  1. 01

    The programme, always up to date

    Attendees browse screenings, events and venues, and see changes the moment they happen.

    THE CHALLENGESchedules change constantly during a festival.
    HOW WE SOLVED ITWe connected the app to live festival data so every update reaches attendees instantly.
  2. 02

    Posters that come alive

    Scanning festival posters brings the festival mascot to life in AR, along with extra information about the event.

    THE CHALLENGERecognising posters reliably in busy venues with mixed lighting.
    HOW WE SOLVED ITWe tuned the image recognition and tested it in real venue conditions.
  3. 03

    Meet the right people

    Attendees can find and connect with other industry professionals at the festival.

    THE CHALLENGENetworking features must be simple, or busy professionals ignore them.
    HOW WE SOLVED ITWe kept networking to a few clear steps, built around the festival schedule.
  4. 04

    Ready for every attendee

    As the official app, it had to work for everyone, on every phone, from day one.

    THE CHALLENGEThousands of different devices, and no second chance on opening day.
    HOW WE SOLVED ITWe tested across a wide range of iPhone and Android devices before launch.
THE OUTCOME

The app every attendee used

As the official festival app, it guided every attendee through the programme, venues and networking, with a memorable AR mascot along the way.

  • One place for the programme, venues and updates
  • A playful AR mascot that people talked about
  • Networking that helps professionals meet
Want to see the visuals?
This project is under NDA, so we cannot show it publicly. Book a call and we will walk you through it privately.
Book a call to see it →
FOR YOUR TECHNICAL TEAM

What it is built with

Not technical? You can skip this part.
PLATFORMSiPhone and Android
ENGINEUnity with AR Foundation
ARImage recognition on festival posters
DATALive festival programme and updates
SOCIALAttendee networking
3D AND ARTAnimated festival mascot
← Previous projectBringing a treetop walk’s history to lifeNext project →XploreAR: a no code AR gallery platform

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