ABOUT PIXENT INTERACTIVEWe make hard technology easy to use

Pixent Interactive is a game, XR and AI development studio in Ahmedabad, India. We build in Unity for phones, computers and headsets, for clients in Europe, North America and the Middle East. Senior developers do the work, and you see progress every week.

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PIXENT AT A GLANCE
Company
Pixent Interactive Private Limited
Based in
Ahmedabad, India
Founded
2021
Team
Around 7, plus specialists on demand
Projects shipped
30+
Main engine
Unity
Clients in
Europe, North America, Middle East
Prices
Public, from $20/hour
WHY WE EXIST

Most people who need technology are not technical

A museum director, a plant manager, a school founder, a game designer with an idea. They know exactly what they want people to feel. They should not have to learn our vocabulary to get it built.

So we run Pixent on three habits. We show working software early, so you judge with your own eyes and not from a slide. We explain every decision in plain words. And we put our prices on the website, so you know where you stand before the first call.

The technology behind it is anything but simple: virtual reality, augmented reality, games that build their own levels, and AI that reads documents and understands camera images. Making that feel effortless is the job.

Pixent Interactive was founded in Ahmedabad on 5 March 2021 by Irfanraza Mirza, who has been building games and XR in Unity since 2016.

HOW WE WORK

Six promises we keep on every project

Playable in weeks

You get a working prototype in 2 to 3 weeks, then a new build every Friday. No long silence, no big reveal.

Plain words

No jargon in calls, reports or on this website. If we use a technical term, we explain it.

Public prices

A Prototype Sprint is $4,500. Developers are $20 to $40 per hour. You see it before you talk to us.

You own everything

The code, the artwork and the idea are yours, and we hand over the complete project.

Senior people do the work

You talk to the developer who builds your project, not to an account manager who passes messages along.

Honest advice

If a cheaper option does the job, we say so. If we are not the right fit, we tell you and point you somewhere better.

See the full process, step by step →

PROOF, NOT PROMISES

Where our work is used

All projects →
CultureShown at Venice Immersive 2023, part of the Venice Film FestivalA VR memorial for an immersive documentary project.EnergyThe daily showcase at an energy company’s headquartersA VIP tour of a power plant in VR, for one of the largest energy companies in Dubai.BrandsPrint that plays video, for a Big Four consultancyPoint a phone at a printed page and a video plays on it.HealthcareA research tool at a Canadian mental health research instituteGuided VR experiences with live heart rate and breathing tracking.EducationHaptiq: quantum computing taught as a gameBuilt for a European government programme.CultureIn Situ Paradise: the official app of an art biennaleUsed by almost every visitor to find their way around.
“Whenever we hit a technical challenge or had a question, we sent them an email and they came back with a solution. They are very easy to work with, and they got us to the speed we wanted.”
Aaron Edward · Independent client
THE PEOPLE

You work with the people who write the code

Irfanraza Mirza, founder of Pixent Interactive
Irfanraza MirzaFounder and lead developerIrfanraza has built games and XR in Unity since 2016: more than 50 projects across mobile, PC, Meta Quest and HTC Vive. His specialities are multiplayer, making games run fast on phones and standalone headsets, and worlds that build themselves. He also teaches Unity and XR to students.Irfanraza on LinkedIn →
  • One lead from first call to launch
    You always know who to ask, and they always know your project.
  • Developers you can talk to directly
    Our developers join your calls and your chat. Nothing gets lost in between.
  • Your idea stays yours
    We sign an NDA before you share details, and many of our projects are confidential.
  • Builds you can try, not status reports
    Every Friday you get a new version to try yourself, so you always know where the project stands.
WHAT WE BUILD

Eight services, one team

Games Unity game development AR apps VR experiences Venue VR games AI Web and software Dedicated developers
Specialist skills in the team
UnityAR FoundationXR Interaction ToolkitHand trackingMultiplayerProcedural content generationShader programmingCompute shadersComputer visionOpenCVReinforcement learningAI assistantsWebXR3D on the web
COMPANY DETAILS

Who you are dealing with

The plain facts, for your procurement team and for anyone checking that we are a real company.

MEET US IN PERSONGDC Chennai, 29 to 31 October 2026 Come and try our demos, and bring your idea.
Legal name
Pixent Interactive Private Limited
Founded
5 March 2021, by Irfanraza Mirza
Registered in
India · CIN U72900GJ2021PTC120887
Team
A lean team of around 7 people. We add specialists when a project needs them.
Office
D-510, Titanium Business Park, behind Divyabhaskar Press, near Railway Under Bridge, Makarba, Ahmedabad, Gujarat 380051, India
Phone and WhatsApp
+91 97268 95686
Working hours
10 am to 7 pm India time (IST). We often reply outside these hours, because our clients are in many time zones.
Language
English
Follow us
LinkedIn · YouTube · Instagram · X · Facebook

Pixent in short

What does Pixent Interactive do?

Pixent Interactive is a development studio in Ahmedabad, India. We build games, augmented reality and virtual reality experiences, AI tools, websites and software, and we also provide dedicated developers who join a client’s own team.

Who founded Pixent Interactive?

Irfanraza Mirza founded Pixent Interactive in Ahmedabad on 5 March 2021. He is a Unity developer who has built games, AR and VR since 2016, with more than 50 projects across mobile, PC and headsets.

How big is the Pixent team?

We are a lean team of around 7 people, led by our founder. When a project needs an extra skill, we bring in a specialist for it, so you only pay for the people your project really needs.

Where is Pixent Interactive based?

In Ahmedabad, Gujarat, India. We work remotely with clients in Europe, North America and the Middle East. Our office hours are 10 am to 7 pm India time, and all calls and documents are in English.

Which game engine does Pixent use?

Unity is our main engine. 19 of the 23 case studies on this website were built in Unity, across iPhone, Android, PC and Meta Quest headsets.

Who are Pixent’s clients?

Energy, pharma and healthcare companies, government programmes, cultural events, schools and independent game developers. Many projects are confidential, so we describe the client and not the name.

How much does it cost to work with Pixent?

A Prototype Sprint is a fixed $4,500 and takes 2 to 3 weeks. Games start at $8,000, XR at $10,000, AI at $6,000 and web projects at $3,000. Dedicated developers cost $20 to $40 per hour.

Does Pixent sign an NDA?

Yes. We can sign your NDA or send ours before you share any details.

How do I start a project with Pixent?

Book a free 30 minute call or send an inquiry. You leave the call with a realistic scope, timeline and budget, whether or not you work with us.

Now you know us. Tell us about you.

Book a 30 minute call with a senior developer. You leave with a clear scope, timeline and budget.

Book a discovery call →Send an inquiry